Brands that decreased advertising and marketing spending during recessions between the 1980s and early 2000s saw the lowest growth in market share once the crisis was over, as described by the report published in 2022. In comparison, brands that increased or maintained their media spending in periods of crisis recorded a 1.6 percent and a one percent increase in market share, respectively.
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ebiquity. (April 14, 2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s." Chart. April 14, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. (2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in Brands' Market Share after Cutting, Holding, and Increasing Marketing Spend during Recessions between The 1980s and Early 2000s." Statista, Statista Inc., 14 Apr 2020, https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity, Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s Statista, https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/ (last visited December 18, 2024)
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph], Ebiquity, April 14, 2020. [Online]. Available: https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
