Brands that decreased advertising and marketing spending during recessions between the 1980s and early 2000s saw the lowest growth in market share once the crisis was over, as described by the report published in 2022. In comparison, brands that increased or maintained their media spending in periods of crisis recorded a 1.6 percent and a one percent increase in market share, respectively.
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Ebiquity. (April 14, 2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s." Chart. April 14, 2020. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. (2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in Brands' Market Share after Cutting, Holding, and Increasing Marketing Spend during Recessions between The 1980s and Early 2000s." Statista, Statista Inc., 14 Apr 2020, https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity, Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s Statista, https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/ (last visited March 15, 2025)
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph], Ebiquity, April 14, 2020. [Online]. Available: https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.