Brands that decreased advertising and marketing spending during recessions between the 1980s and early 2000s saw the lowest growth in market share once the crisis was over, as described by the report published in 2022. In comparison, brands that increased or maintained their media spending in periods of crisis recorded a 1.6 percent and a one percent increase in market share, respectively.
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s
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Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s
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Ebiquity. (April 14, 2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s." Chart. April 14, 2020. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. (2020). Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity. "Changes in Brands' Market Share after Cutting, Holding, and Increasing Marketing Spend during Recessions between The 1980s and Early 2000s." Statista, Statista Inc., 14 Apr 2020, https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
Ebiquity, Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s Statista, https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/ (last visited March 15, 2025)
Changes in brands' market share after cutting, holding, and increasing marketing spend during recessions between the 1980s and early 2000s [Graph], Ebiquity, April 14, 2020. [Online]. Available: https://www.statista.com/statistics/1340846/market-share-growth-after-changes-in-media-spend-during-recessions/
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